For artists in any medium an online presence is now necessary regardless of how one’s methodology used to be. Connected to this online life for amateurs (even if they are not aware of being so) is the myth of the numbers game with its implied short cut to money and visibility/site numbers.

The basic premise, which has a myriad of variations depending upon who is explaining it, can be parred down to a basic concept of the greater amount of times one puts out there a work they have for sale or perhaps an appearance/show, then the better chance there is of achieving satisfying sales/head count. The true believers explain it thus:

“If you have one hundred thousand views of your post and only five percent of people buy your thing, well that still works out to be…”

Aside from the fact I think machine gun firing (this is making constant mention everywhere) what one has to offer out onto the net is uncouth, it also is naively optimistic. It’s one thing to look at a posting, it’s another to purchase something. Regardless of how inexpensive it is, most people follow at least a few hundred people and it can easily add up fast.

All that aside, I personally want an audience, not customers and this is the great disconnect often now occurring between artist and public. I dont want to hustle for sales etc. If I were going to do that, then I would just have a straight job where sales would equate to large commissions and expense lunches.

It’s all right to mention something available to the public when pertinent. As an artist you hope your work gets seen. Anyone who reads my blogs knows that I rarely make mention of for sale things except for when they are brand new.

I am proud to say that my latest collection has just came out. It’s available now for kindle & Paperback on amazon.