The magic of the internet, artists no longer need face the prospect of spending a life in service of the process but with their oeuvre largely unseen. The flip side of this coin is that there are some artists who, without easy access to an audience would have to work harder and ultimately become better artists. It also has made artists seek not an audience but customers, their output reduced down to just another commodity.
I try to largely eschew promoting what I have for sale. A cursory look at my blog shows what a rare occurrence the promotion of things for sale is.
However, I am not anti commerce. Art is meant to be seen, to be read. I have a new collection which just came out. Succinctly, it’s beautiful, it’s heavy.
I never want to repeat myself. There are some of my direct peers whose works I enjoy but after knowing them for a few years came the feeling that once you had seen a few of their pieces, you have seen it all. One way to sidestep this is by constantly mixing things up, leaving one’s comfort zone.
For myself, I do this by shaking up my methodology, intentionally putting aside things which I know will work procedurally or which I have done already a few times.
I always like to have my work possess a sort of open ended quality so that the viewer feels that there is a story within but it is up to each person to decide what it is.
This time I changed that up making a work which is intentionally programmatic.
The two books i return to time and again over the course of my life are Homer and Dante. I am far from the first artist in visual arts or letters to find inspiration within the pages of these two works. The appeal for all of us is that they offer so many possibilities of dramatic moments. And even two artists showing the same scene will present two completely different works.
I did not choose a specific scene from Dante. Instead, it is the idea of him following the shade of Virgil, seeing all the shades in their free falls on their way to the various rings.
I only used images for which i personally took the photos. The very bottom section is water rather than flames/lava. I felt that any kind of flame thing would be a little too on the nose, also i had not taken photos of any flames. As always, there is no digital magic. I just used my trusty scissors and adhesive applied with a brush.
Sheltering in place (still), I used whatever materials I had in hand. With all the figures, I got some cardboard, from packages delivered and constructed a little stage. I then painted it white. I painted each figure, applying different coats as to get color variations of darker and lighter blues and reds. I then took photos of the figures from various angles as to have it seem a myriad of different types of people rather than merely the five or six. Top views, side views etc, further create the effect of many types of people on their way to the deserved rings.
I always have a design in mind beforehand and primitively sketch it out. More often than not, as I am actually creating the piece, i tighten up the design. This piece originally had several clock faces from photos i took of the great clock at the Musée d’Orsay. I was going have a row dark blue versions of the girl seen in upper left corner as if the line were falling off top each clock to join all other shades. I was so pleased with the effect of depth and movement in the background of the vast crowd, i decided against it, feeling that it would detract.
Being in Paris has always been a sort of battery for my work. During this pandemic for the first time in decades I found myself cut off from my usual arrondissement and sources of inspiration. I recognize many had it far worse than I, so bare in mind I am not complaining. I needed to find a new way to work for essentially first time in my career.
I had my usual routine but mixed in with this were little challenges, explorations as to facilitate both evolution and insperation. I started several series utilizing new to me mediums, ideas and goals.
Gossip in one of them. It is not a book so much as a work of art which utilizes text. It is not only something very different for me but in general unique. I would call the art “immediate” in the same sense as some of the works by Wayne White & Ed Ruscha’s text incorporated pieces. You view it, have initial ideas but then chew upon it after the fact.
One thing I highly recommend is that you do not take a peek inside as amazon offers but rather go in completely cold with no idea what awaits you. Were it up to me, I would offer no “sneak peek” but amazon has other ideas in that department.
Rarely do i promote my works to buy. I would always rather have an audience than customers. With Gossip, it is meant to be viewed as a whole start to finish and there is simply no way to show parts of it in journals or what not without loss of effect.
All the images are created by me as is the text.
From the back cover:
At its best, the stream of life is like a great jazz standard. There is the familiar melody but with each player there are infinite variations and improvisations occurring within the known framework. Not just what the player says but the way in which it is said, the tone, make it worth revisiting. Further variation derives from our perceptions. One person’s requiem is another’s calliope.
Here is my riffing on humanity, flurries of notes darkly funny, tragic and image rich.
I have always tried to post new content once, maybe twice a week. This is not for lack of material. Ostensibly, we are all here to connect with like minded people or even better, introduce something about ourselves be it our work or way of looking at life to others who otherwise may not have encountered it.
This seems counter intuitive to a lot of people as the pervading modus operandi seems to be machine gun firing content out, if not hourly then daily. The average person who is actually reading blogs most likely also has other social media sites they are keeping up with, twitter et al. If even half of the number of people one follows takes this approach, it really becomes static-babble. Your follow/like(s) numbers might be up there but how many people are really looking at what you do, how many people are you truly connecting with? I mention all this not by way of complaint but to hopefully help those who are receptive.
Connected to this phenomenon are artists who have things to sell. There is nothing wrong with making people aware of what one does and where others can find it for sale. However, artists should want an audience and not customers. I was shocked when I first joined twitter as it seemed to be a million people shouting “look at me, buy my stuff” (with little if any reciprocation) with the rest of them just posting memes or quotes by others. Again, the machine gun approach to promotion. It’s not effective and depending upon the frequency of chance to purchase promotions, can be a turn off.
For this reason I try to keep my own promotions to a minimum. I want an interested audience and have always been willing to patiently play the long game as is in line with the seriousness behind what I do.
This is one few times I promote. My new Novel “Keeper of the blue” just came out. I am very proud of it. The interesting genesis behind the works’ gestation is briefly explained in my short forward. It is available for Kindle & paperback.